In an apparent effort to dumb down the concept of Purchasing Power Parity (PPP) for its readership, The Economist developed what it calls the “Big Mac Index.”
I don’t know how much a Big Mac costs in the Turkish Republic of Northern Cyprus, but I do know that you can’t buy one at a McDonald’s there.
As you can see from this picture I took in the Turkish part of Lefkosa (Nicosia), Cyprus, McDonald’s is called “Bigmac” there. Not to be outdone, Turkish Cypriots can buy a Whopper at their local “Burger City.”
According to the folks in Cyprus, the fast-food chains must take on pseudonyms because Greek Cypriots in the south own the exclusive rights to open franchises on the island.
— Ben Katcher
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