Another Kind of Big Mac Index


In an apparent effort to dumb down the concept of Purchasing Power Parity (PPP) for its readership, The Economist developed what it calls the “Big Mac Index.”
I don’t know how much a Big Mac costs in the Turkish Republic of Northern Cyprus, but I do know that you can’t buy one at a McDonald’s there.
As you can see from this picture I took in the Turkish part of Lefkosa (Nicosia), Cyprus, McDonald’s is called “Bigmac” there. Not to be outdone, Turkish Cypriots can buy a Whopper at their local “Burger City.”
According to the folks in Cyprus, the fast-food chains must take on pseudonyms because Greek Cypriots in the south own the exclusive rights to open franchises on the island.
— Ben Katcher


One comment on “Another Kind of Big Mac Index

Add your comment

Your email address will not be published. Required fields are marked *