McCain’s New Campaign Site Very Cool

-

issues-mccain.jpg
John McCain, today, has announced his new presidential campaign website, and I like it.
I’m a sucker for “gray” colors — and this site has a lot of shades of gray in it, in real terms and metaphorically.
It’s fascinating to see how quickly Barack Obama slicked up his campaign site after Hillary Clinton came roaring out with a super-slick site.
What I like best about McCain’s new perch in webspace other than the colors are his “Undecided?” button and his outreach to bloggers.
Some will think McCain’s site looks a bit like a fancy DaimlerChrysler ad — after Chrysler’s facelift — but still, it’s impressively done.
— Steve Clemons

Comments

27 comments on “McCain’s New Campaign Site Very Cool

  1. D.P. Niemi says:

    McCain/Lieberman took free enterprise rights away from gun show staunch Republicans.

    Reply

  2. psd says:

    from a design point of view, McCain’s webmasters know their primary audience, probably older folks with smaller screens. His site will show off his whole page on a small screen, which a LOT of people like. Whereas Hillary and Obama’s sites are cluttered, aimed at folks much more comfortable with negotiating websites and able to find what they want.
    From a web person’s point of view, all of them have hit their target audiences. (note that I am only speaking of design, not actual content; unfortunately if folks don’t feel visually comfortable with the site, you lose them immediately.)

    Reply

  3. bAkho says:

    McCain is an ardent backer of Bush Iraq policy and would continue the US occupation of Iraq to 2012 and beyond. Mr Keating 5 is just as corrupt as the WH bunch that is currently running our country into the ground.

    Reply

  4. JB says:

    With respect, Steve, it’s not going to work to say, “That’s all this is — a reflection on a website” and expect commenters to stick to that topic.
    For the life of me I cannot understand why someone as smart and knowledgeable as you gives air time to John McCain the way you do. I doubt if there is a less principled policitican in the U.S. He will say anything to suck up to the interest group du jour. He practically defines “panderer”.
    And my instinctive reaction to his web site is that it is designed to appeal to military types. period. I found it a giant turn off.

    Reply

  5. Steve Clemons says:

    Frank — smart post, but really, I do like McCain’s site. I posted on Obama’s when it was a bit more rustic and suggested he needed to add some drama and complexity to the campaign site. Shortly after, he did. I looked at Kucinich’s site; Richardson’s site, Biden’s site — and they are not as slick, although Biden has some excellent designers.
    But my comments on McCain’s outreach to bloggers and the “Undecided?” section were very impressive — and the professional look.
    Hillary Clinton’s site was damned impressive from day one.
    That’s all this is — a reflection on a website.
    Steve Clemons

    Reply

  6. Frank says:

    i believe this is an overhead expense comment necessary to keep this blog’s communication networking “hook sources” on the ready for whatever. I presume Steve is refreshing his bona fides hence the admiring comment about senator Mc Flip Flop’s web site.
    Reading Steve’s blog is an educational must read for communication forum director aspirants.

    Reply

  7. kim says:

    Alot of black on the web page which is an apt coloring of his campaign so far. Dead in the water.
    The Repubs have no candidate. McCain’s over. Guiliani has a political expiration date of about 9 months (former Dem, controversial Vietnam draft problem, 3 wives, pro all those controversial social issues, you name it). Romney has the appeal of a soaked cat.
    It will be fun to watch.

    Reply

  8. Robert Morrow says:

    McCain is going absolutely nowhere in the Republican primary. I will eat my shoe if he is our nominee. The hates him on so many issues. He is not raising money. He is old and feeble. He is sucking up to the religious right and they know he is just as much a phony as Romney is.
    Guiliani is in much better shape than McCain. The base hates Guiliani, too, but they have been hating McCain longer and with more intensity than their dislike of Guiliani.
    McCain is a marshmellow about to be dropped in the vat of acid of the Republican primary. He is the most over-rated politician since … Hillary Clinton.

    Reply

  9. Easy E says:

    One way or the other, the WAR PARTY pays for another win in ’08.
    So far it looks like McCain or Clinton.
    Would be nice for alternate media (e.g. TWN) to become enablers for a different outcome.

    Reply

  10. ET says:

    Who does his web design? Gestapo R Us?
    Dreadful

    Reply

  11. Pissed Off American says:

    Hey, it looks like the Wonkers aren’t real pleased with McCain’s cyber mausoleum either….
    http://tinyurl.com/2eo6ec

    Reply

  12. Pissed Off American says:

    Has anyone else noticed Steve’s complete silence about what “conclusions” were reached at his Iran conference? I am particularly intriqued by what Donnelly may have had to offer, being as he is an AEI officer, as well as a PNAC member. Was I right Steve, were the talking points offered by Harman and Donnelly straight off the AIPAC website?

    Reply

  13. Pissed Off American says:

    When is Steve going to give some exposure to people that REALLY ARE concerned with representing the interests of the American people, instead of providing free advertizing for these posturing bastards like McCain? Big deal, he has a glitzy website. Does that make him a better statesman? More patriotic? Is it gonna get us out of Iraq sooner?
    You can gift wrap a box full of dog shit, but when you open it its still gonna stink.
    http://kucinich.us/

    Reply

  14. Fred says:

    A grayscale Web site eh? I hear he just got color TV put in his home too. Gray is cool, but not for Web sites. The youngens like color and lots of it, the old fogies can’t distinguish enough contrast to without color information to easily navigate. It’s a rather poor design decision in my view. The only thing I like about it is it’s not red, white and blue.

    Reply

  15. chiGirl says:

    Out of the 3 sites you mention, Obama’s site is by far the best in it’s creative adaptation of Web 2.0 concepts and functionality. His site isn’t just brochureware and static “join our team” forms. Instead he’s creating a community where potential voters and supporters can build their own space, find information that’s meaningful to them and participate in the site. More importantly, from a marketing standpoint it gives participants a reason to return the site because they can interact with it. Smart move on his part.

    Reply

  16. PrahaPartizan says:

    Clemons, are you doing smack or are you color blind? McCain’s website looks like a f*****g deceased commemoration card that they dsitribute at funerals. Perhaps he was channeling when he agreed to use those heavy combinations of black and black and black and white and decided to just make the announcement early for the state of his campaign.

    Reply

  17. Nudnik says:

    Also meanwhile, Edward Gomez writing in his “World Views” column for the San Francisco Chronicle:
    | About that sound of six hands clapping that is being heard loudly by some Team Bush members who aren’t completely obsessed with George W. Bush’s desperate efforts to rescue his failed wars in Iraq and Afghanistan: The hands in question belong to China’s foreign minister, Li Zhaoxing; India’s external-affairs minister Pranab Mukherjee; and Russia’s foreign minister Sergey Lavrov.
    The three senior diplomats, posing for news cameras, were applauding the progress they had just made in a mini-lovefest that took place this week in New Delhi – a big-powers confab to which the U.S., bogged down in Bush’s costly wars, was not invited. In fact, since Russia and China, each in its own right, view themselves as superpowers, and since India, with its booming economy, growing middle class and Washington-blessed nuclear-development program, sees itself as an emerging, regional superpower, this week’s three-country powwow was one to which the U.S. would never have been invited anyway, probably not even as an observer. The get-together was for three neighboring countries that see themselves on the rise, with resources to exploit, not on the decline, burdened by daunting debt. [ http://sfgate.com/cgi-bin/blogs/sfgate/indexn?blogid=15archive/ ] |
    Text of the joint communique issued from the summit carried by the Asian Tribune [ http://www.asiantribune.com/index.php?q=node/4560 ] linked from Gomez’s column.
    Wigging, the London Times: “Giants meet to counter US power.” [ http://www.timesonline.co.uk/tol/news/world/us_and_americas/article1386812.ece ].
    But we have AIPAC/Israel. Or vice versa.
    I feel sooo much better. Not.

    Reply

  18. Eyes without a face says:

    Methinks Steve’s colortube is slightly untuned. First impression – more indigo than gray. Or a not too subtle shout that McCain is seriously purple.

    Reply

  19. Ken Wheeler says:

    The ‘Informing You’ bit, I thought it was Lieberman for a moment, have never seen that look on McCain before–goofy.

    Reply

  20. Eyes without a face says:

    Meanwhile, Reuters reports “Bush had two moles removed from his face.”
    But I thought Rosen and Weissman were already out of his face? Oops. Perhaps June. [ http://jta.org/page_view_breaking_story.asp?intid=6605 ]

    Reply

  21. chris says:

    I thought my monitor was broken.

    Reply

  22. Partridge says:

    Way cool website, still hasn’t he essentially written off the Dialup set with all those video buttons?
    If I were still running 56K, I’d be pissed.

    Reply

  23. profmarcus says:

    it looks like something from the matrix… not at all attractive…
    http://takeitpersonally.blogspot.com/

    Reply

  24. profmarcus says:

    it looks like something from the matrix or a heavy metal site… not at all attractice…
    http://takeitpersonally.blogspot.com/

    Reply

  25. km4 says:

    Yes shades of “gray” clearly depicts John ” I will say anything to elected” McCain.
    You thought Kerry was a flip flopper…you ain’t seen nothing yet !

    Reply

Add your comment

Your email address will not be published. Required fields are marked *